The Benefits of Social Media Essay Example | Topics and Well Written Essays - 2000 words

The Benefits of Social Media - Essay Example From the discussion it is clear that with the popularity of digital media, consumers of most products and services have developed an easy flair with the use of social media. This line of consumer behaviour whereby most consumers spend greater parts of their lives on social media gives marketers an obligation of channelling their marketing through the social media. This is a course that has been extensively justified in this report. The report takes a look at the benefits of social media from a marketing perspective. Also, the impact of social media in cost saving marketing and viral spreading of content of marketing have also been emphasised in detail.This study highlights that the dominant role that digital media and for that matter the internet plays in modern business engagements. The digital media and the internet have become avenues for the promotion of both globalisation and competitiveness among modern businesses. This is a fact that cannot be denied, given the extent to which organisations of different outlook depend on digital media and the internet at large to execute business functions. The impact of digital media on modern business was the fact that digital media fits almost every aspect of business engagement in a typical modern organisation. With this said, the current report seeks to single out marketing as an aspect of business engagement to look at how digital media influences marketing in any typical modern organisational setup.

Social Problems Research Paper Example | Topics and Well Written Essays - 2250 words

Social Problems - Research Paper Example It is estimated that more than 70000 women die each year due to post abortion complications, deaths which can be controlled through effective monitoring (Heary, 2009). Abortion occurs under two major scenarios i.e. Therapeutic abortion, which is when it is necessitated by the need to save the mother from harm, usually prescribed by a qualified medical practitioner as well as elective abortion, which is when a pregnant woman decides on her own to request for the procedure (Baumgardner, 2008). This paper is a critical evaluation of abortion as a societal dilemma. Abortion Abortion is a process, which can be dated back to more than 1000 years ago, as it is believed that the first case was documented approximately 1550 BC (Baumgardner, 2008). During this time, the practice was viewed as a normal way of birth control and even the church had not at that time deemed it as totally ungodly as it is in the present. In fact, the only restriction the church and the authorities at that time had w as only if quickening could be felt then abortion was considered as unacceptable. Quickening is a term that refers to the movements of the fetus in the uterus and which can be felt by the pregnant woman. In this context, a woman was not permitted to abort a child if quickening had already taken place. In the early US history, it was considered a normal practice to advertise abortion, before quickening, services. It may be important to note that during this time, industrial revolution had not taken place and therefore, the field of medicine had not developed enough to facilitate surgical operations. As a result, abortion was achieved through primitive means such as administration of strong herbs, performing strenuous activities such as weight lifting as well as other vigorous activities, applying pressure on the abdomen for example by lying on a hot coconut shell among others (Baumgardner, 2008). It was not until late 19th century that the legality of abortion in various states began to receive opposition from medical practitioners, civil societies, and the church among other influential groups in the society. According to Baumgardner (2008), some of these groups were motivated by the assumption that the indigenous populations would be dominated by immigrants, whose rate of child bearing was becoming higher than that of the locals. To avoid this, laws were put in place to control and reduce birth control through abortion, in order to maintain and increase their numbers. Similarly, legal health professionals wanted to drive native doctors out of business so as to protect their own business interests. Consequently, they championed for a legislation to outlaw abortion with the exception of therapeutic abortion, which requires the intervention of a qualified health practitioner. Apparently, traditional doctors and midwives were not considered to be qualified and therefore had to close down or work from the underground. It is after these developments that the issue of abortion became contentious, with women rights activists demanding the withdrawal of these legislations while others demanded the opposite (Heary, 2009). Unlike abortion in the ancient times where there was a societal consensus on its legality, the modern society is divided along numerous issues for example its morality. Ancient societies may be forgiven for they may be considered to have been living in a primitive society, which had no basic structures strong

Christmas carol Essay Example for Free

Christmas carol Essay In a Christmas carol by Charles Dickens, scrooge becomes a reformed character by the end of the story. Explain how effectively Dickens shows the extent of these character changes. The story tells of scrooge who is transported through time to the Christmas of his childhood, the present and the future. The following essay will take you through these time periods. At the beginning of the story scrooge is portrayed as a dull, bleak character. On the front cover for example we can see scrooge in a dark room on his own. The only light is from the small candle on his mantle piece. He has grey hair and a long pointy nose. Scrooges personality was very negative and dull. We know that his attitude is bad as when his nephew wishes him a merry Christmas he replies bah, humbug. scrooges nephew then again wishes scrooge a merry Christmas but again only gets a response of what reason have you to be merry, youre poor enough when scrooges nephew replies youre rich enough what reason have you to be dismissal scrooge has no answer to that question. As well as showing us scrooges negative personality it also shows us his attitude towards Christmas. Scrooge also has a negative attitude towards the poor. We learn about this as when the charity collectors come, one says at this time of year it is usually more than desirable that we should make some slight provision for the poor. Are there no prisons replied scrooge At hearing this, the inspector says yes plenty, but many cant go there and many would rather die. A cold hearted scrooge then replies well then they had better do it quick and decrease the surplus population. The collectors were astonished and after this they realised there would be no point in pursuing there point. The gentlemen left. After this incident a couple of carol singers called at scrooges house. As soon as scrooge opened the door he raised a large stick and the small boys fled. At the end of the story scrooge became a completely reformed character. He walked the streets with a smile on his face; he then also went to church and watched the people hurrying to and fro. He looked into kitchens of houses and found that anything could yield him pleasure. Earlier on in the story scrooge was invited to his nephews Christmas dinner. He rejected the invite. Later that afternoon he turned his steps towards the party. He walked in and said where is my love Hes in the dining room said the servant. Scrooge made his way to the dining room and when he walked in everyone looked at him bemused. Why bless my soul cried Fred whos that Its I, your uncle scrooge, I have come to dinner. Will you let me in Fred? Of course replied Fred. After the party instead of scrooges usual party pooper image he cried wonderful party, wonderful games, wonderful unanimity, wonderful happiness. Scrooge was completely reformed. Another thing that proved scrooges reformation was when Bob Cratchit turned up late for work. He was pleading with scrooge not to fire him. Instead scrooge said a very merry Christmas and offered him a pay rise. The reader is kept interested by the ghosts that challenge scrooge each time. Once scrooge has past the first challenge the reader wants to stay and see if he passes the next one. Once he passes the second challenge the level of tension rises. After passing the third challenge scrooge remembers what he was like at the start of the story. Some of the words he used come back to haunt him. The overall message is that you dont have to be a scrooge if you consider others misfortunes and try to help out as much as possible. You will lead a much happier life if you are thoughtful and considerate. The story makes you wonder which side of scrooge you are most similar to. It leaves a clear question in your head. how could I change?

The Production and Storage of Khoa

The Production and Storage of Khoa Khoa is a traditional dairy product which is produced in India by both organized and unorganized sector. It is the base for various traditional sweets manufactured in India. Apart from the traditional method of manufacturing khoa many methods were developed recently for the manufacture and storage of it. In the present essay I had mentioned about various technologies available for manufacture and storage of khoa. According to the National Dairy Development Board, India the annual production of milk during the year 2007-2008 is 104.8 million tonnes. India has two types of sectors for the marketing of milk and its products, one is organized sector and another is unorganized sector. The unorganized sector accounts for 88% of total milk production in India and it includes marketing of raw milk and traditional products such as locally manufactured ghee, fresh cheese, and sweets. The organized sector accounts for 10-12% of total milk production in India and it includes the dairy cooperatives and organized private dairies which produces Western-style dairy processed products based on pasteurization. The share of organized sector in the total milk production handling is increasing by the years (FAO, 2002). In India out of all dairy products consumed traditional products account for over 90 percent. In order to protect the surplus milk from spoilage simple processes were developed to produce products like curds (yoghurt-like fermented product), Makkhan (butter), Khoa (desiccated milk product), Chhana and Paneer (soft cottage cheese-like cultured product) and Ghee (clarified butter) (FAO, 2001). And nearly 7% of milk produced in India is converted to khoa (ICMR, 2000). KHOA MANUFACTURING PROCESS In India, khoa is traditionally manufactured by continuous boiling of milk in a shallow iron or stainless steel vessel to remove moisture and the process continues till the total solid level is attained in the range of 65 to 72% (Pal and Raju, 2006). As per the Prevention of Food Adulteration (PFA), India (1955) rules, khoa sold by whatever variety or name such as Pindi, Danedar, Dhap, Mawa, or Kava which is obtained from cow or buffalo (or goat or sheep) milk or milk solids or a combination there of by rapid desiccation and having not less than 30 per cent milk fat on dry weight basis. The Bureau of Indian Standards has given the requirements for three types of khoa, viz. Pindi, Danedar and Dhap in terms of total solids, fat, ash, acidity, coliforms and yeast and mold counts (Indian Standard (IS): 4883, 1980). A minimum fat level of 5.5 in buffalo milk is required to achieve the PFA standard. Khoa has been categorized into three major groups i.e. Pindi (for Burfi, Peda), Dhap (Gulab jamun) and Danedar (Kalakand) on the basis of composition, texture and end use. KHOA MANUFACTURING PROCESS CHEMICAL ASPECTS Khoa contain 75-80% moisture, 25-37% fat, 17 -20% protein, 22-25% lactose, and 3.6-3.8% ash (Aneja et al. 2002).The milk is subjected to high heat temperature during the manufacture of khoa which initiates number of physico-chemical changes resulting in characteristics sensory, textural and structural properties in khoa. The continuous heating will reduce water activity, inactivates various milk enzymes and destroy pathogenic and spoilage microorganisms apart from development of desirable flavors and texture. The heating process promotes the denaturation and coagulation of milk proteins and the process is more rapid due to frothing and incorporation of air by continuous stirring (Sindhu et al. 2000). The disruption of fat globule membrane and subsequent release of free fat that account for 44.8-62.8 percent of total fat in khoa occurs due to vigorous agitation during heating process of milk (Mann and Gupta, 2006). Adhikari et al. (1994) has studied the interaction between milk macrom olecules during heating of buffalo milk using Transmission Electron Microscopy (TEM) and observed casein-casein, casein-whey protein and casein-lactose interaction with gradual heating of milk. The khoa made with buffalo milk and milk of high total solid will have more brown colour in the end product and this is due to browning reactions (Gothwal and Bhavdasan1992). Patil et al. (1992) has investigated khoa microstructure using scanning electron microscope (SEM) and revealed that khoa consists of larger protein granules made up of partially fused casein micelles and non-micellar proteins. They also observed reduction in the size of protein granules and inter-granular space during working or agitation of khoa manufacture process and it also resulted in large amount of fat globules membrane fractions. FACTORS AFFECTING KHOA QUALITY Type of milk: Buffalo milk is generally used instead of cow milk for the manufacture of khoa due to its higher yield, softer body and smooth texture. The khoa manufactured from cow milk have dry surface, yellow colour, sticky and sandy texture (Pal and Gupta, 1985). Amount of free fat: An optimum amount of free fat is necessary for desirable body and textural properties of khoa(Boghra and Rajorhia ,1982). Total solid level: There is significant positive correlation between total solid level milk and instrumental hardness, gumminess and chewiness of khoa (Gupta et al., 1990). Working of Khoa: The formation of large lactose crystals can be reduced through working of khoa when compared to un-worked khoa and working results in no perceived sandiness upon storage. EQUIPMENTS USED IN KHOA MANUFACTURING PROCESS Khoa is generally manufactured by halwais in jacketed kettles, which has several disadvantages like poor and inconsistent quality and limited shelf life of about 5 days at 30Â °C (International Conference on Traditional Dairy Foods, 2007).Most attempts made for up-gradation of the technology of khoa are directed towards mechanization of the process and developing continuous khoa making plants (Aneja et al., 2002). Agrawala et al. (1987) has developed mechanized conical process vat for preparation of khoa. It consists of a stainless steel conical vat with a cone angle of 60ÂÂ ° and steam-jacket partitioned into 4-segments for efficient use of thermal energy and less heat loss. Due its batch type of operation, it is suitable only for making limited quantities of the product. National Dairy Development Board (NDDB) which is situated at Anand (Gujarat), India has developed an Inclined Scraped Surface Heat Exchanger (ISSHE) for continuous manufacture of khoa (Punjrath et al., 1990). Concentrated milk of 42 to 45% total solids is used as feed in this machine and its inclination permits the formation of a pool of boiling milk critical to formation of khoa. Thin Film Scraped Surface Heat Exchanger (TSSHE) system has developed by Dodeja et al. (1992) at NDRI for the continuous manufacture of khoa and it consists of two Scraped Surface Heat Exchangers (SSHE) which are arranged in a cascade fashion. In this machine milk is concentrated in first SSHE to about 40-45% Total Solids and finally to khoa in the second SSHE. But feed for this unit is buffalo milk and thus rendering it suitable for organized small and large dairies and entrepreneurs which is not in the case of Inclined Scraped Surface Heat Exchanger. The capacity of both TSSHE and SSHE is about 50 kg khoa per hour and many organized dairies have adopted these continuous khoa making machines. Three-stage continuous khoa manufacture unit has been developed by Christie and Shah (1992). It has three jacketed cylinders placed in a cascade arrangement which helps in easy transfer of milk from one cylinder in to other and it works as heat exchanger. The heat exchangers are installed with a mechanism of providing inclination and the slope allows the movement of the contents in longitudinal direction. The unit has a variable pulley drive which helps in speed adjustment and it is highly bulky requiring too much flooring area. (Pal and Cheryan, 1987) and (Kumar and Pal, 1994) have implemented Reverse osmosis (RO) technique for the manufacture of khoa from cow milk and buffalo milk respectively. This process comprises pre-concentration of milk (2.5-fold for cow milk and 1.5-fold for buffalo milk) using RO process followed by desiccation in a steam-jacketed open pan for the manufacture of khoa. The final product obtained by this membrane process was found to be identical to the conventionally prepared product. This process saves energy during the initial concentration of milk. In order to make this process continuous jacketed pan should be replace with SSHE. Different workers incorporated whey solids in the form of whey protein concentrate (WPC) in the milk and reported that increased addition of WPC in the milk resulted in large granulation in khoa and increased yield (Dewani and Jayaprakasha, 2002). FOOD SAFETY AND QUALITY MANAGEMENT ISSUES DURING KHOA STORAGE Due to higher nutrients and high water activity (.96),Khoa is easily Susceptible to growth of bacteria. Staphylococcus aureus and Bacillus cereus are the main contaminating micro organisms in khoa and they cause many food-borne diseases. To prevent and reduce microbiological hazard from khoa HACCP should be applied. The microbial quality of Khoa is initially good during production time and it will gradually deteriorate during storage and marketing. The main Critical Control Point for the deterioration was identified as airtight packaging. This problem can be solved through changing the packaging material to muslin cloth which allows free air flow, reduced the microbial proliferation (ICMR, 2000). METHODS TO INCREASE STORAGE LIFE OF KHOA The storage life of khoa is only two to three days, under ambient conditions, and 15-20 days under refrigerated conditions (Ramzan and Rahman, 1973). Rancidity is one of the reason which deteriorates quality of khoa and it adversely affects storage life of khoa (Bashir et al., 2003).Addition of potassium sorbate effectively improves the storage life of khoa at higher temperatures. Jha and Verma(1988) have observed increased storage stability of khoa for 40 days by addition of potassium sorbate. Other workers also stated that the storage life of khoa can be enhanced by using different types of food preservatives and antimicrobial agents (Wadhawa et al., 1993). At elevated temperatures the storage stability of freshly prepared khoa can be adversely affected. By measuring free fatty acids, peroxide value and iodine value we can determine storage stability of khoa. The free fatty acid, peroxide and iodine values for freshly prepared khoa were 0.025%, 0.38 meq/kg and 80, respectively. The increase in free fatty acid and peroxide value and decrease in iodine value are the indicators of development of rancidity in khoa during three months of storage at elevated temperature. By adding BHA and BHT we can retard the development of rancidity in khoa on storage. But, BHT will act comparitively better than BHA. Therefore, we can increase the storage stability of khoa by adding synthetic antioxidants like BHA and BHT at elevated temperatures (Rehman and Salariya, 2005). CONCLUSION Although so many technologies are developed for the production and storage of khoa, there is a still a need of investigation of chemical and physical aspects during manufacturing of khoa in order to understand factors responsible for quality. And all the known technologies of manufacturing of khoa should be transferred to small holder farmers who are the major contributors of milk production in India .So that they can increase their prices of products by producing products which will meet the modern quality standards.

Technology Essay -- Argumentative Technological Papers

Technology In the following paper I am going to attempt to discuss the hindering effects of technology. How technology affects the laziness of our children, desensitizes our otherwise compassionate human race, and may eventually lead us to our doom. Also in this paper I will attempt to discuss some benefits of modern technology as relating to family and communal prosperity. Since the invention of Eli Whitneys cotton gin back in the 1800s men have had their brains full steam ahead on the idea of technology and its advancement into our everyday lives. Leading us up to the present day where we can have a hot cooked neucro meal at the push of the button. Our music no longer has to be cranked by hand, in fact our latest CD players can hold up to a hundred CDs or more. So what's wrong with quick hot meals and hours of aural pleasure? To that I say nothing, but for example; weve come up with these microwaveable dinners full of long unpronounceable words, and we start to feed these to our children nigh tly. Then after dinner the kiddies get into their un-smoged turbo diesel Benz and pop a CD into the player then they crank the music up to 90db. Ten years from now your kid is going to be nothing but a def ball of preservatives. What I am getting at is this, the advancement of technology only leads to an escalation of our demands for more wants and needs. Example; Henry Ford makes a great car. Now-a-days we need a fast, fuel burning, back firing, confederate flag wavein, diesel truck. Ok so what about TV? Well, TV was a cool invention; then we got color TV, then a remote for the TV, next surround sound, VCRs, video games (more remotes), and finally today, what do we have? Epileptic Japanimation. As I have pointed out, technology help... ...uge beneficial role these communities play in today's society. Being able to hold entire town meetings online is a likely next step. But with these electronic communities, I worry about our real community. I just hope while people online seem more than willing to help, that we don't forget to smile at passing strangers, or hold a door open for a woman with her infant. Because it has proven over time that as technology increases and we better our technology further, leading us to become more dependant on our new machines and their shiny gadgets. I urge this; Live your life to the fullest, enjoy what modern comforts we can provide, but don't forget to think about what life would be like without technology. We might actually have to meet our neighbors face to face! Works Cited Holeton, Richard. Composing Cyberspace. San Francisco, California: McGraw Hill, 1998

Langston Hughes Uses Poetry as a Tool for Self Discovery :: Biography Biographies Essays

Langston Hughes Uses Poetry as a Tool for Self Discovery When Langston Hughes was given this assignment by his college professor, he used it at a self discovery tool. I think this poem is merely letting him dig into himself to find out who he really is, and what his role is in society. Go home and write a page tonight. And let that page come out of you-- Then, it will be true. We could all take advice from this teacher. I don't think that the professor's words are to be taken very literally, as I know some of the other close readings will discuss. I think that the reason this assignment was given was to allow the students, or Hughes himself, to recognize some of the things about himself that he had never known or faced before. Sometimes when we write for someone else or for a specific class, we focus solely on what we are writing about and we tend to block off any part of ourselves that would escape onto the pages. In contrast, when we write in a journal, or freewrite, we tend to let all of our emotions out, and it is a way for some of us to deal with issues that are facing us, on a day to day basis. This is a way to get to know yourself better, and a way to deal with anger and unsettled emotions. Basically, I think the teacher wanted this assignment to be simple. He or she merely wanted the next assignment to be more personal, which Hughes took to that level if not beyond what was expected. From this poem I think we learn a lot about Hughes as a person, compared to some of his other works. Many of his other poems generalize the black man as an entire society, and in this poem we see the black man as Hughes himself, which to me, was very interesting. He lets us take a closer look into his life, and we are able to understand more of his heritage, and the things that inspire him, as a person, and as a writer. For example, in the very first stanza of the poem, he explains to us where he was born, where he was raised, and where he lives now, which is very important in understanding where someone gets their beliefs.

Philippine Cinema: An in-depth Analysis Essay

Values and Traits of Filipino Films Philippine Cinema has unique values and traits. Don Jose as the Father of Filipino Films labeled the Filipino films as quality content and has a commercial appeal among movie goers. Many of the films created by Don Jose Nepomuceno were received the approval of the box office and win the heart of film critics. Nepomuceno has a mind-set in every movie that he will create that a content of a movie should have the combination of artwork and crass commercialism (Quirino, 1983). Nepomuceno did not know that he will become a master of film creation here in the Philippine Cinema. Nepomuceno studied fine arts in his college degree and after finishing that course he continued studying electrical engineering. He is also a business minded person at the very young age because of the influence of his family and they have their own business stalls. The combination of his technicality with his background in electrical engineering and the artistic mind of Don Jose as he had a background in his fine arts degree led him to his popularity and became a successful director in Philippine Cinema. He’s mind as business person also helped him to create movies that will approve the movie-goer’s choice as the competition from other films especially Hollywood films were tough at that time. He survived his movies as compare to other Filipino filmmakers to remain on the circulation (Qurino, 1983). On the study conducted by Nicanor Tiongson, she mentioned in her article entitled â€Å"Four Values in Filipino Drama and Film† that most of the films in the Philippines have a perspectives of 1.Maganda ang Maputi (White is beautiful) 2. Masaya ang palabas (Shows are the best) 3. Mabuti ang inaapi (Hurrah for the undog!) 4. Maganda pa ang Daigidig (all is right within the world) (Tiongson, 2004). Tiongson (2004) concluded on the said article above that the first value which is white is beautiful is the strongest evidence of colonial mentality from the date when we were colonized by the Spaniards up to the present time where in we’re introduced to Western-pop culture. Television also showed the concept of having white skin is beautiful. Lots of commercials endorsed to  use whitening soap, lotion, or even taking tablets or capsules are prescribed to have fair and white skin. The said article based on the study performed by Tiongson came up with a resolution and recommendation that those four values must be replaced by the following: 1. Maganda ang kayumangi 2. Masaya ang palabas na may laman 3. Mabuti ang may sariling isip 4. Gaganda pa ang daigdig. This only show that we need to create art that will help to lift-up our own culture. The article sends a message that if we think we have good content of the films, we can make it better by trying the values that we don’t use ( Tiongson, 2004). As what Tiongson concluded on her critics in Philippine Cinema, the content of the films produced locally became low and not offer unique storyline anymore. Viewers now a day entertained and patronized movies that has no content of artistry and it has a universal plot of story which can be viewed and be predicted even at the start of the story. As what important from the current film industry especially in mainstream movies are to give entertainment among the audience and it should have a crass of commercialism even the quality of the movie will suffer. It seems the reason why many Philippine filmmakers and film industry are currently facing huge problem in terms of gaining trust from the audience and the positive feed back from the film critics. Joe Quirino(1983), reported on his book â€Å"Don Jose and the early Philippine Cinema† that there are only two kinds of Filipino movies and both of them make you cry – one because it’s so sad and the other it’s so bad. This only means that early cinema created films that will touch the heart of viewers. Filipinos really love the story of a film or telenovela which has drama-genre that made their eyes cry. Atty. Espiridon Laxa (President of Philippine Motion Pictures Producers Association) narrated the traits of Filipino films and the reason on why it always cater sad stories in his speech – â€Å"When our film industry came into existence in 1917, rather than functions as an art expectedly to reflect the different facets of Philippine life it became a medium of expressing the sadness of a people who suffered from foreign domination after another. This  why so many years the local films depicted sob stories† (cited in Don Jose and the early Philippine Cinema, Quirino,1983). Colonization from different foreign countries was the reason why early cinema depicted into sad stories or drama-genre of films. Current events in our society might be a big influence on the trends of films produced within a certain period of time. Marc Ferro- co director of Annales (ESC) (as cited by del Mundo, 1998), he explored the intersection between history and cinema. â€Å"We need to study film and see it in relation to the world that produces it what is our hypothesis? – that film image or not reality, documentary or fiction, true story or pure invention, is History (pp. 29). Challenges of Philippines Cinema Industry Like a simple business industry, cinema industry also encounters problem and challenges like financial aspect that affect the number of films produce each year, huge amount of taxes placed by the government in the Philippine film industry and at the same time the lack of support of the government to our filmmakers and film industry. The main root of the low quality movie produced locally is the wrong perspective of most of the filmmakers especially in the mainstream industry. The perspective of a master cinema by Filipinos and filmmakers are represented by the foreign films. The Filipino filmmakers failed to break the influence of the colonialism in the films that they created ( Del Mundo, 1998). The main challenge among Filipino filmmakers is to go back to the roots of Philippine Culture like moro-moro and zarzuela but not necessarily revive them, but to explore these indigenous sources with new character and identity. This might help Filipino blind eyes of appreciating our own native culture and can bring a promise of brighter future of Philippine Cinema (Del Mundo, 1998).